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My memory tells me that a key driver behind its creation were the sad state of Premiere on the Mac and an increasing Windows threat (FCP landed at a time when "throwing out the Mac" had been a popular movement for a few years and "switching to Windows NT" were mainstream.
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It must be stressed that Final Cut Pro were not totally uncontroversial when it landed - question marks regarding reactions from Adobe were raised. Surface Go could be a great "vehicle" for such a package by creating a "Surface Go Productivity Bundle".
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The Apple strategy of that time was to offer "iLife" with iMovie, iDVD, iPhoto and light "office productivity" with AppleWorks (ex ClarisWorks) together with professional tools such as FCP.Ī Microsoft package with Movie Maker, Photos (similar concept to their PhotoGallery) and some light productivity suite (Microsoft Works revival) together with heavy duty editing tools would be a great solution.
moving toward a "luxury" segment with the iMac rather than the typical consumer ditto as they did with the original CRT-iMac), Microsoft should rather "emulate" the concepts of early 2000s. Despite the later changes Apple made (i.e. It is also necessary to point out that the Mac has been a video editing system for decades and that "dethroning" it require some serious work. The best idea would be to make two editors: Movie Maker for consumers and Movie Creator or Movie Maker Pro as a Premiere competitor.
That's why the question is whether to follow the original two-flanked Apple approach (iMovie + FCP) or trying to make a "prosumer" movie editor. The original strategy of theirs were to offer iMovie for consumer editing and FCP as a competitor to Adobe Premiere. The first question here is the level we are talking about since I clearly remember that Apple got a lot of flak when they "dumbed down" Final Cut Pro in comparison with older versions, despite it being debated. But if they don't double-down on this problem, Apple will continue to dominate the video-creator market, and nothing will change that. The original Microsoft Movie Maker proved Microsoft is capable of this endeavor. It's time for Microsoft to do it themselves.
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But when it comes to the software side relying on Adobe has not resulted in success. It nails half of it by releasing new and intriguing hardware. Microsoft doesn't have a solidified strategy to lure creators to its platform. Will Microsoft be up for the task? Unfortunately, I have my doubts. Microsoft could even give the app some special Surface-love with optimizations and pre-packing it with every device sold. If Microsoft builds a strong competitor to Final Cut, it can realistically lure those creators away from Apple to its Surface line (and other premium PCs), and it gets a recurring revenue stream to help pay for it. If Microsoft and the Surface team want people to take its PCs seriously, it needs an answer to Final Cut Pro. Maybe even give it ARM64 support out the gate? I'm just spitballing here. Instead, I'd like to see Microsoft build out its own entry-level Movie Maker X app and, via subscription model with Office 365, let users add-on to it with more pro-level features. I'm also just leery of Adobe building something that is intuitive, open to the masses and works seamlessly with Surface hardware. But, like any new video editing app, it is light on features, and being Adobe, steep on price ($120 per year). (Image credit: Source: Windows Central)Īdobe does have its new app Rush (see our review), which looks to fill this void. Source: Windows CentralSurface deserves a better video editing experience in 2020.
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But anyone who covers tech knows Apple's Final Cut is what keeps many creators on the MacBook Pro.īuilt for Surface, runs on Windows 10 Microsoft needs a Movie Maker X Non-video editors will be confused by a lot of this. Work with any video editor using Premiere and wait for the swearing to begin. Adobe's Premiere, which is technically more sophisticated and robust, takes longer to render videos, is more cumbersome to use and suffers from instability. The smoothness, the stability, and the intuitiveness of Final Cut are unrivaled. Talk to any video editor and they will tell you the same thing. Talk to any editor: the stability and the intuitiveness of Final Cut Pro is unrivaled.
Watch his video as he concisely explains the matter. And yet, as soon as that problem was fixed, he plopped down $6,625 for a new decked-out sliver editing machine. He recently reviewed the latest MacBook Pro and was very honest about his displeasure with Apple regarding its disastrous keyboard design. Michael Fisher, aka MrMobile, is one of these.
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